Louis Tanguay is the founder/creator of Section 3 Music Magazine, one of the first global online music publication brands. He interviewed rock bands and celebrities like Faith No More, Weezer, Method Man, Gwen Stefani, and more. In this episode, Louis shares his experience of moving to Los Angeles to work at entertainment industry giants like Universal, and his decision to evolve his independent streak by founding Circle Marketing, a full service marketing agency and one of several successful business ventures he has created. Louis also shares invaluable marketing and advertising insights for indie artists who want to build their careers in the music industry, like how to target and go after your audience, the best use of Facebook ads, what it takes to create your brand and the best way to tell your story.