Zac Harding is a self-professed “engineer rat”, starting from the world-renowned studio once owned by Bruce Swedien in Minneapolis, working with the Replacements and Prince(!!) and making the move to Los Angeles. In fact, his engineer experience helped him land the Director of Marketing position at Songtradr (more on that in the interview!) Zac talks about his transition from the recording studio to marketing, the licensing resources and financial opportunities that Songtradr offers to artists, why this is the best time to be an independent musician, why it’s so important to make goals for your music career, and what tools and innovations are available to artists to succeed.