Growing up, Ella Gregg was that kid in the school yard that always had the best new music, the one who discovered the emerging artists that no one had ever heard of…yet. She followed her passion for new music discovery into managing a band at 18, a community manager on an artist community platform, then co-founding her business 321 Artists, an artist management and development company out of the UK. During this music careers episode, Ella explains how her passion for new music and emerging artists was contagious, quickly attracting a community of like-minded fans and artists, and how her experience with music trends and industry exposure taught her how to manage artists and how to seek out the best opportunities. Ella also shares what it’s like to start a music business at such a young age, and what the future may hold for music in the UK and beyond.