Dr. Gigi Johnson, Inaugural Director of UCLA’s Center for Music Innovation, has taken an unconventional route when it comes to a career in music. A gifted singer and creative, she has performed and released music all while pursuing a film production degree at USC, an MBA, a PhD in education change/media studies, starting her own business (the Maremel Institute) and having 9 different careers in banking, media, marketing and education, among others. During this episode Gigi walks us through each career decision and trajectory, how each business skill set has contributed to the next as well as overall personal and creative development, and shares insights and well-honed wisdom about technology’s impact on creation, content and beyond.